IP Tracking: Is it Compliant with Data Protection Laws?

Travel companies seem to increase their use of IP Tracking to define their prices. A blog entry on Le Monde recently defined ''IP Tracking as a technology for yield management'', practiced by a growing number of airlines or train companies. Classical yield management aims to optimize travels and to avoid empty seats in trains or planes. Its principle is simple: the operator lowers prices in empty trains, and when the train fills up, it increases them.

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