Article 29 Working Party adopted on 13 May 2013 an advice paper on profiling. Aware of the increasing usage of profiling and of the power that the online world (Internet, technology, mobile apps, big data, etc.) have on enhancing it, the 29WP considers that is time to properly define profiling and set the limits for its use in order to “mitigate the various risks (as far as data protection and privacy is concerned) that profiling can pose”.
The 29 Working Party has recently adopted an opinion on which the concept of purpose limitation is deeply analysed. The key of purpose limitation is its goal: “protect the data subjects by setting limits on how controllers are able to use their data” and that’s how it is and should be connected with Big Data and Open Data in order to deal with the privacy risks they raise.
The 29 Working Party has recently adopted an opinion drawing attention to the privacy risks of mobile apps and the importance of all the players involved within the mobile apps world. Accordingly, mobile apps collect, process and store a huge amount of personal data and of different categories, including sensitive data, without complying with the Data Protection Directive.